Coverage · Denison, TX

Denison, Texas sign rules

302 confirmed rules from the City of Denison's sign code for 9 sign types, each quoted word for word with its code section and a link to the official source. Last checked Nov 14, 2026.

Check an exact address in Denison

Most limits depend on the zoning district. Enter the address to get every confirmed figure for that lot.

What the confirmed rules cover

One example limit per sign type, with the city's words one click away. Limits often change by zoning district, so look up an address for every figure on that lot.

Wall sign rules in Denison

Allowed, with conditions
Maximum area500 sq ftApplies to: Multi-tenant building with a single entry; in conjunction with non-residential uses for which a building permit and/or certificate of occupancy permit has been issued; within the Commercial Historic Overlay District the overlay article (Art. XII) controls where it conflicts (Art. VII lead-in)
City's words · Sec. 19-51, Wall sign (b) Maximum effective sign areaTable 8 › [blank] › [blank] › • Permitted in conjunction with non-residential uses for which a building permit and/or certificate of occupancy permit has been issued.: • Signage for a multi-tenant building with a single entry: maximum of five hudred (500) square feet total for the building.View source · last checked Nov 14, 2026

46 confirmed rules: permit required, maximum area, maximum height, minimum clearance, number allowed, illumination, permit fee, submit with the application, other limit.

All wall sign figures for an address
  • Changing an existing sign. Pole and pylon signs that lawfully existed on or before the effective date of the ordinance that re-enacted the sign chapter (Ord. No. 5468) are nonconforming signs (Sec. 19-61). An older lawful sign that does not meet the current chapter can also be nonconforming (definition in Art. II). A nonconforming sign may not be enlarged, changed to another nonconforming sign, structurally altered to prolong its life, changed to a different method or technology of showing a message, or moved unless it is made to meet the whole chapter. Adding illumination, adding display faces and converting to an electronic message display do not count as maintenance and are not allowed (Sec. 19-91). Outer panels may be replaced with identical panels, and single panels on multi-tenant shopping center monument signs may be changed when tenants change (Sec. 19-91(b)(2), (3)). To keep a sign's nonconforming status when it is taken down for repair, tell the building official in writing before removing it (Sec. 19-91(b)(4)). Sec. 19-61 points to article IX for these rules, but they are in Article XI. Ask the city before refacing, relighting or upgrading an existing sign.

Channel letters rules in Denison

Allowed, with conditions
Maximum area60 sq ft (greater of 60 sq ft or 10 percent of the facade, total of all effective sign area per facade)Applies to: Total of all effective sign area on each facade; sign height limits also apply. The code has no separate channel letter category; channel letters attached to a wall fall under the wall sign rules. In conjunction with non-residential uses for which a building permit and/or certificate of occupancy permit has been issued. In the Commercial Historic Overlay District the overlay article controls where it conflicts.
City's words · Sec. 19-51Table 8 › [blank] › (b) Maximum effective sign area › • Permitted in conjunction with non-residential uses for which a building permit and/or certificate of occupancy permit has been issued.: • The total of all effective sign area on each facade, shall not exceed sixty (60) square feet or ten (10) percent of the facade, whichever is greater. In no instance, shall a wall sign exceed the maximum height limitations noted in (c) below.View source · last checked Nov 14, 2026

43 confirmed rules: permit required, maximum area, maximum height, minimum clearance, number allowed, illumination, permit fee, submit with the application, other limit.

All channel letters figures for an address
  • Channel letters. Denison's sign chapter does not mention channel letter signs or say they count as wall signs. The wall sign rules in Sec. 19-51 may apply; confirm with the city. Letters forming a word or name are measured as a single sign (Sec. 19-22(a)(5)).

  • Changing an existing sign. Pole and pylon signs that lawfully existed on or before the effective date of the ordinance that re-enacted the sign chapter (Ord. No. 5468) are nonconforming signs (Sec. 19-61). An older lawful sign that does not meet the current chapter can also be nonconforming (definition in Art. II). A nonconforming sign may not be enlarged, changed to another nonconforming sign, structurally altered to prolong its life, changed to a different method or technology of showing a message, or moved unless it is made to meet the whole chapter. Adding illumination, adding display faces and converting to an electronic message display do not count as maintenance and are not allowed (Sec. 19-91). Outer panels may be replaced with identical panels, and single panels on multi-tenant shopping center monument signs may be changed when tenants change (Sec. 19-91(b)(2), (3)). To keep a sign's nonconforming status when it is taken down for repair, tell the building official in writing before removing it (Sec. 19-91(b)(4)). Sec. 19-61 points to article IX for these rules, but they are in Article XI. Ask the city before refacing, relighting or upgrading an existing sign.

Monument sign rules in Denison

Allowed in some districts
Maximum area60 sq ftApplies to: Single tenant monument sign; within the Commercial Historic Overlay District the overlay article (Art. XII) controls where it conflicts (Art. VII lead-in)
City's words · Sec. 19-52, Monument sign (b) Maximum total sign areaTable 16 › [blank] › (b) Maximum total sign area › • Single tenant monument sign: Permitted in conjunction with non-residential uses or on a lot containing a multi-family use for which a building permit and/or certificate of occupancy permit has been issued.: • Single tenant monument sign: Sixty (60) square feet.View source · last checked Nov 14, 2026

35 confirmed rules: permit required, maximum area, maximum height, number allowed, minimum setback, minimum spacing, illumination, electronic message limits, permit fee, submit with the application, other limit.

All monument sign figures for an address
  • Where electronic message components are allowed. A changeable electronic message/reader board component is allowed only on a single-tenant monument sign on a lot adjacent to US 75, a principal arterial or a major arterial on the City of Denison Master Thoroughfare Plan, or on a pole or pylon sign where those are allowed (Secs. 19-52, 19-61). On pole and pylon signs it may only show static messages or pricing. These components are prohibited in the Commercial Historic Overlay District (Sec. 19-108). This site cannot check the thoroughfare plan; ask the city whether your street qualifies.

  • Monument signs downtown. Art. XII allows only the sign types it lists in the Commercial Historic Overlay District and does not list monument signs, but it also points to Sec. 19-52 (freestanding signs) for details of each sign type. Whether a monument sign is allowed downtown is unclear; ask the city.

  • Changing an existing sign. Pole and pylon signs that lawfully existed on or before the effective date of the ordinance that re-enacted the sign chapter (Ord. No. 5468) are nonconforming signs (Sec. 19-61). An older lawful sign that does not meet the current chapter can also be nonconforming (definition in Art. II). A nonconforming sign may not be enlarged, changed to another nonconforming sign, structurally altered to prolong its life, changed to a different method or technology of showing a message, or moved unless it is made to meet the whole chapter. Adding illumination, adding display faces and converting to an electronic message display do not count as maintenance and are not allowed (Sec. 19-91). Outer panels may be replaced with identical panels, and single panels on multi-tenant shopping center monument signs may be changed when tenants change (Sec. 19-91(b)(2), (3)). To keep a sign's nonconforming status when it is taken down for repair, tell the building official in writing before removing it (Sec. 19-91(b)(4)). Sec. 19-61 points to article IX for these rules, but they are in Article XI. Ask the city before refacing, relighting or upgrading an existing sign.

  • Monument sign lighting

    The monument sign rules in Sec. 19-52 say single-tenant and multi-tenant monument signs may only be lit internally (sculpted aluminum panels may use hidden ground lighting), but a later line of the same item says internal and external illumination is permitted. Only the internal-lighting rule is shown; confirm external lighting with the city.

Pole or pylon sign rules in Denison

Allowed in some districts
Maximum area150 sq ftNote: Within 1,000 ft of US Highway 75 frontage (Sec. 19-61); in conjunction with non-residential uses for which a building permit and/or certificate of occupancy permit has been issued
City's words · Sec. 19-61, Pole and pylon signs (b) Maximum total sign areaTable 22 › [blank] › (b) Maximum total sign area › • Permitted in conjunction with non-residential uses.: • One hundred fifty (150) square feet.View source · last checked Nov 14, 2026

30 confirmed rules: permit required, maximum area, maximum height, number allowed, minimum setback, illumination, electronic message limits, permit fee, submit with the application, other limit.

All pole or pylon sign figures for an address
  • Pole and pylon signs only near US Highway 75. Pole and pylon signs are allowed only within a set distance of US Highway 75 frontage, measured from the right-of-way line, and are prohibited everywhere else in the city (Sec. 19-61). This site cannot measure that distance; check it on your site plan. The spacing rule between pole and pylon signs states the distance in words and in figures that do not match, so it is not shown here; ask the city.

  • Where electronic message components are allowed. A changeable electronic message/reader board component is allowed only on a single-tenant monument sign on a lot adjacent to US 75, a principal arterial or a major arterial on the City of Denison Master Thoroughfare Plan, or on a pole or pylon sign where those are allowed (Secs. 19-52, 19-61). On pole and pylon signs it may only show static messages or pricing. These components are prohibited in the Commercial Historic Overlay District (Sec. 19-108). This site cannot check the thoroughfare plan; ask the city whether your street qualifies.

  • Spacing between pole and pylon signs. Sec. 19-61 states the minimum spacing between pole and pylon signs in words and in a numeral that disagree, so no spacing rule is shown. Ask the city which spacing applies.

  • Changing an existing sign. Pole and pylon signs that lawfully existed on or before the effective date of the ordinance that re-enacted the sign chapter (Ord. No. 5468) are nonconforming signs (Sec. 19-61). An older lawful sign that does not meet the current chapter can also be nonconforming (definition in Art. II). A nonconforming sign may not be enlarged, changed to another nonconforming sign, structurally altered to prolong its life, changed to a different method or technology of showing a message, or moved unless it is made to meet the whole chapter. Adding illumination, adding display faces and converting to an electronic message display do not count as maintenance and are not allowed (Sec. 19-91). Outer panels may be replaced with identical panels, and single panels on multi-tenant shopping center monument signs may be changed when tenants change (Sec. 19-91(b)(2), (3)). To keep a sign's nonconforming status when it is taken down for repair, tell the building official in writing before removing it (Sec. 19-91(b)(4)). Sec. 19-61 points to article IX for these rules, but they are in Article XI. Ask the city before refacing, relighting or upgrading an existing sign.

Blade or projecting sign rules in Denison

Allowed, with conditions
Maximum area3 sq ftApplies to: Blade signs; in conjunction with non-residential uses for which a building permit and/or certificate of occupancy permit has been issued; within the Commercial Historic Overlay District the overlay article (Art. XII) controls where it conflicts (Art. VII lead-in)
City's words · Sec. 19-51, Blade sign (b) Maximum total sign areaTable 3 › [blank] › (b) Maximum total sign area › • Permitted in conjunction with non-residential uses for which a building permit and/or certificate of occupancy permit has been issued.: • Three (3) square feet.View source · last checked Nov 14, 2026

42 confirmed rules: permit required, maximum area, maximum height, minimum clearance, number allowed, minimum setback, illumination, permit fee, submit with the application, other limit.

All blade or projecting sign figures for an address
  • Projecting signs. Sec. 19-51 has a projecting sign table with no district limit, but Sec. 19-101 says projecting signs are allowed only within the Commercial Historic Overlay District. These sections conflict, so projecting sign limits outside the overlay are not shown here; ask the chief building official whether a projecting sign is allowed at your address. Blade signs have their own rules in Sec. 19-51 and, within the Commercial Historic Overlay District, Sec. 19-102.

  • Changing an existing sign. Pole and pylon signs that lawfully existed on or before the effective date of the ordinance that re-enacted the sign chapter (Ord. No. 5468) are nonconforming signs (Sec. 19-61). An older lawful sign that does not meet the current chapter can also be nonconforming (definition in Art. II). A nonconforming sign may not be enlarged, changed to another nonconforming sign, structurally altered to prolong its life, changed to a different method or technology of showing a message, or moved unless it is made to meet the whole chapter. Adding illumination, adding display faces and converting to an electronic message display do not count as maintenance and are not allowed (Sec. 19-91). Outer panels may be replaced with identical panels, and single panels on multi-tenant shopping center monument signs may be changed when tenants change (Sec. 19-91(b)(2), (3)). To keep a sign's nonconforming status when it is taken down for repair, tell the building official in writing before removing it (Sec. 19-91(b)(4)). Sec. 19-61 points to article IX for these rules, but they are in Article XI. Ask the city before refacing, relighting or upgrading an existing sign.

  • Blade signs downtown

    Sec. 19-102(3) gives blade signs in the Commercial Historic Overlay District a maximum, not a minimum, clearance above the sidewalk; that limit is not shown here. Ask the city.

Awning or canopy sign rules in Denison

Allowed, with conditions
Maximum area50%Applies to: Awning signs; in conjunction with non-residential uses, or apartment uses in a residential zoning district, for which a building permit and/or certificate of occupancy permit has been issued; within the Commercial Historic Overlay District the overlay article (Art. XII) controls where it conflicts (Art. VII lead-in)
City's words · Sec. 19-51, Awning sign (b) Maximum effective sign areaTable 1 › [blank] › (b) Maximum effective sign area › • Permitted in conjunction with non-residential uses or in a residential zoning district for apartment uses for which a building permit and/or certificate of occupancy permit has been issued.: • Fifty (50) percent of the total awning sign area.View source · last checked Nov 14, 2026

50 confirmed rules: permit required, maximum area, maximum height, minimum clearance, number allowed, illumination, permit fee, submit with the application, other limit.

All awning or canopy sign figures for an address
  • Changing an existing sign. Pole and pylon signs that lawfully existed on or before the effective date of the ordinance that re-enacted the sign chapter (Ord. No. 5468) are nonconforming signs (Sec. 19-61). An older lawful sign that does not meet the current chapter can also be nonconforming (definition in Art. II). A nonconforming sign may not be enlarged, changed to another nonconforming sign, structurally altered to prolong its life, changed to a different method or technology of showing a message, or moved unless it is made to meet the whole chapter. Adding illumination, adding display faces and converting to an electronic message display do not count as maintenance and are not allowed (Sec. 19-91). Outer panels may be replaced with identical panels, and single panels on multi-tenant shopping center monument signs may be changed when tenants change (Sec. 19-91(b)(2), (3)). To keep a sign's nonconforming status when it is taken down for repair, tell the building official in writing before removing it (Sec. 19-91(b)(4)). Sec. 19-61 points to article IX for these rules, but they are in Article XI. Ask the city before refacing, relighting or upgrading an existing sign.

Window sign rules in Denison

Allowed, with conditions
Maximum area25%Applies to: Per facade/elevation per tenant; addresses, open/closed signs, hours of operation and city-required signs are not counted (r11); in conjunction with non-residential uses for which a building permit and/or certificate of occupancy permit has been issued; within the Commercial Historic Overlay District the overlay article (Art. XII) controls where it conflicts (Art. VII lead-in)
City's words · Sec. 19-51, Window sign (b) Maximum total sign areaTable 9 › [blank] › (b) Maximum total sign area › • Permitted in conjunction with non-residential uses for which a building permit and/or certificate of occupancy permit has been issued.: • Twenty-five (25) percent of the total window area per facade/elevation per tenant.View source · last checked Nov 14, 2026

12 confirmed rules: permit required, maximum area, illumination, other limit.

All window sign figures for an address

Electronic message sign rules in Denison

Allowed in some districts
Maximum area50%Applies to: Changeable electronic message/reader board component of a single-tenant monument sign; within the Commercial Historic Overlay District the overlay article (Art. XII) controls where it conflicts (Art. VII lead-in)
City's words · Sec. 19-52, Monument sign (i) Changeable electronic message/reader board componentTable 16 › [blank] › [blank] › • Single tenant monument sign: Permitted in conjunction with non-residential uses or on a lot containing a multi-family use for which a building permit and/or certificate of occupancy permit has been issued.: • Maximum fifty (50) percent of the effective sign area.View source · last checked Nov 14, 2026

21 confirmed rules: permit required, maximum area, illumination, electronic message limits, submit with the application, other limit.

All electronic message sign figures for an address
  • Where electronic message components are allowed. A changeable electronic message/reader board component is allowed only on a single-tenant monument sign on a lot adjacent to US 75, a principal arterial or a major arterial on the City of Denison Master Thoroughfare Plan, or on a pole or pylon sign where those are allowed (Secs. 19-52, 19-61). On pole and pylon signs it may only show static messages or pricing. These components are prohibited in the Commercial Historic Overlay District (Sec. 19-108). This site cannot check the thoroughfare plan; ask the city whether your street qualifies.

  • Changing an existing sign. Pole and pylon signs that lawfully existed on or before the effective date of the ordinance that re-enacted the sign chapter (Ord. No. 5468) are nonconforming signs (Sec. 19-61). An older lawful sign that does not meet the current chapter can also be nonconforming (definition in Art. II). A nonconforming sign may not be enlarged, changed to another nonconforming sign, structurally altered to prolong its life, changed to a different method or technology of showing a message, or moved unless it is made to meet the whole chapter. Adding illumination, adding display faces and converting to an electronic message display do not count as maintenance and are not allowed (Sec. 19-91). Outer panels may be replaced with identical panels, and single panels on multi-tenant shopping center monument signs may be changed when tenants change (Sec. 19-91(b)(2), (3)). To keep a sign's nonconforming status when it is taken down for repair, tell the building official in writing before removing it (Sec. 19-91(b)(4)). Sec. 19-61 points to article IX for these rules, but they are in Article XI. Ask the city before refacing, relighting or upgrading an existing sign.

Temporary banner rules in Denison

Allowed, with conditions
Maximum area48 sq ftApplies to: Banner signs; in conjunction with non-residential uses for which a building permit and/or certificate of occupancy permit has been issued; within the Commercial Historic Overlay District the overlay article (Art. XII) controls where it conflicts (Art. VII lead-in)
City's words · Sec. 19-51, Banner sign (b) Maximum total sign areaTable 2 › [blank] › (b) Maximum total sign area › • Permitted in conjunction with non-residential uses for which a building permit and/or certificate of occupancy permit has been issued.: • Forty-eight (48) square feet.View source · last checked Nov 14, 2026

23 confirmed rules: permit required, maximum area, minimum clearance, number allowed, illumination, permit fee, submit with the application, other limit.

All temporary banner figures for an address
  • Banners downtown

    In the Commercial Historic Overlay District, the overlay rules allow promotional signage that complies with Sec. 19-52 and allow banners only as promotional signs under 'section 19-52(2)' (Secs. 19-105(2), 19-111), but the banner rules are in Sec. 19-51. Ask the city before placing a banner downtown.

22 more lines could not be confirmed by our automatic checks, so no figures are shown for them. A lookup lists them with the section to check.

Before you file in Denison

  • Downtown: Commercial Historic Overlay District. Downtown Denison's Commercial Historic Overlay District has its own sign rules (Chapter 19 Art. XII, Secs. 19-101 to 19-113). Only the sign types listed there may be erected, and no sign permit is issued and no sign erected unless the Historic Preservation Board approves the sign; the permit application must include evidence of that approval (Sec. 19-12(a)). Changeable electronic message (CEMS) signs, pole signs, flag signs, human signs, digital signs and wind devices are prohibited there (Secs. 19-108, 19-113). The overlay boundary is described in zoning Sec. 28.47 and shown on the city's zoning map; the zoning layer this site uses for address lookup does not show it, so check the map for downtown addresses.

  • Planned developments. If the property is zoned PD (planned development overlay), the PD ordinance may vary standards including signage (zoning Sec. 28.43.6 B), while Sec. 19-2(c) says the sign chapter prevails over conflicting ordinances, including zoning overlay provisions. Check the PD ordinance with the city before ordering a sign.

  • Other zoning overlay districts. Besides the downtown overlay, zoning Sec. 28.17 lists more special districts: the Highway Oriented and Corridor District (U.S. Highway 75, Spur 503 and FM Hwy 120), the Austin Avenue Overlay District, the Morton Street Overlay District and the Native Greenbelt Overlay District. The rules shown here do not include their standards, and the zoning layer this site uses does not show the highway, Austin Avenue or Morton Street districts. The code conflicts on which rules win: Sec. 19-2(c) says the sign chapter prevails over other ordinances, including zoning overlay provisions, but Sec. 19-21(a) says signs must also comply with the zoning ordinance and the most restrictive provision applies where they conflict. If your property is on US 75, Spur 503, FM 120, Austin Avenue or Morton Street, ask the city whether overlay standards affect your sign.

  • Easements, sight lines and right-of-way. Signs may not be placed within visibility triangles, corner clips, or visibility, access and maintenance (VAM) easements, or on a utility easement (Sec. 19-21(b), (c)(2)). Signs must keep a set distance from telephone cables, power lines and street light standards. They may not block a required exit, a public sidewalk, a fire lane or a driveway needed to reach parking (Sec. 19-21(c)(7)-(9)). A sign placed in, or projecting over, a public right-of-way is prohibited unless the chapter specifically allows it (Sec. 19-31(r)(2)). This site cannot see easements, sight triangles or right-of-way lines; check your survey or plat before choosing a sign location.

  • Sign permit fees

    Sign permit fees are set by the city's comprehensive fee schedule (Sec. 19-13). The FY2027 schedule sets on-premise sign fees for attached, monument and pole signs by sign area, by the number of sign faces and for re-faces, and a fee for temporary banner permits. The schedule also lists a contractor registration fee and an extra fee when work starts without a permit. The code defines projecting signs as attached signs. The schedule does not name awning, canopy or blade signs or electronic message components separately, so ask the city which fee applies to them. The code's sign tables list no fee for window, vehicular, political, residential yard or sandwich board (A-frame) signs.

  • Contractor, portal, inspections and refaces

    Sign permits are issued only to a registered sign or general contractor, and temporary sign permits only to a registered business owner (Sec. 19-11(4)). Permits are applied for on the city's online permitting portal (Sec. 19-12(a)), and signs that need a permit are inspected (Sec. 19-15(a)). Electrical work that adds or extends circuits needs a separate permit (Secs. 19-51, 19-52, 19-61), and refacing a wall, awning or monument sign needs its own permit (Secs. 19-51, 19-52). A permit expires if the sign is not completed and inspected in time (Sec. 19-11(3)).

  • Extraterritorial jurisdiction

    Chapter 19 also applies in Denison's extraterritorial jurisdiction (ETJ), with the same standards as inside the city limits (Sec. 19-2(a)).

  • Cross-references in the sign chapter

    Some cross-references in Chapter 19 point to the wrong place: Sec. 19-2(b) and the Article VII lead-in say the Commercial Historic Overlay District is regulated by article XI (the overlay rules are Article XII), the Article XII lead-in cites section 19-74 (no such section), and Sec. 19-105(2) cites article XIV (no such article). The rules shown here follow the overlay article as printed.

  • Rules that depend on neighboring property

    Some rules depend on the property next door or across the street, and this site does not check it. A wall sign may not go on a facade other than the main front of the building if that facade faces property zoned, or designated on the Future Land Use Plan, for single-family use and the sign is within a set distance of that property line (Sec. 19-51, wall sign table). Downtown, wall signs may not go on a side or rear wall where the sign would face an adjacent residential zoning district (Sec. 19-105(3)c). A lighted non-residential sign within a set distance of residentially zoned property, or property designated residential on the future land use plan, is prohibited unless its lighting is shielded from that property and stays under a set light level at the property line (Sec. 19-31(r)(6)). Banners may not face a residential neighbor or a minor thoroughfare (Sec. 19-51, banner table). Check the zoning map and the Future Land Use Plan for nearby lots.

  • Electrical listing, engineered plans and permit changes

    Every sign with any electrical connection must be listed by a recognized listing agency with a permanent label attached, and its electrical service must follow the adopted electrical code (Sec. 19-12(d)). The chief building official may require engineer-sealed plans for any sign (Sec. 19-12(e)). A permit is voided if plan review comments are not addressed within the time set in Sec. 19-12(g). After a permit is issued, changing the sign from what the permit shows needs a new permit first (Sec. 19-15(b)(2)).

Official sources

Permits: The City of Denison sign permit office, 903-465-2720. Zoning districts: Denison zoning map.

Not legal advice. The city has the final say. Planned developments, master sign plans and special sign districts can override the general sign code. Check the linked section before you file.

Rules are extracted from official city documents by AI and checked automatically, not reviewed by a person. How the checks work

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Denison, TX sign rules: wall, monument and pole signs · WhatSignFits